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Thomas Edison State BUs421 case 2 assignment

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Case Study Assignment 2

The case study assignment for Module 2 draws on the following textbook case:

Case 5: “Competition in Energy Drinks, Sports Drinks, and Vitamin- Enhanced Beverages,” by John E. Gamble, C75–C87. Read case 5 in the textbook, and then respond to the case questions given below. (See “A Guide to Case Analysis” for further guidance on written case analysis.)

In addition to using the Competition case study provided in the textbook, research the company further to find any relevant events that have transpired since the writing of the case study. Use various companies’

Web sites, Internet search engines such as Google, online data services, or other sources to locate the latest articles about these companies including press releases and current financial information. Be sure to cite all sources according to APA guidelines (see also Appendix: A Note about

Documentation). Please limit your analysis to four pages, double-spaced.

Case Questions

1. What are the key success factors (KSF) in this industry?

2. Apply the Five Forces Model of Competition tool to analyze the Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages.

3. Apply the Strategic Group Mapping tool to determine the place of the leading beverage producers in relation to each other.

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