03 Oct, 2023

GB530: Marketing Management

GB530: Marketing Managemen Unit 6 Final Project 1.0 Executive Summary In 4-6 paragraphs, summarize your Brand Extension Marketing Plan. Be sure to include: Product Benefits Target market Customer needs Value proposition How you would market on a national and global level Show an understanding of other cultures, global relationships, and global dynamics in the marketplace […]

12 mins read

MKT-301 discussion 2

Product management offers a host of dilemmas and challenges to marketers. What products will give us a competitive advantage? Are the new products we are considering in keeping with our core competencies and the culture of the firm? What is the danger of cannibalization? How will consumers perceive our products, and is there a risk […]

2 mins read

Marketing MBA-565 project

Final Simulation ReportThe Final Report should describe your final results for all Allround brands by category. The written reportmust not exceed 15 double-spaced pages (12-point type) with one-inch margins, excluding title page andappendix. The report should not merely list the results, but detail what you learned during the simulationby addressing the following by category:1. Manufacturer’s […]

1 min read

MKt 500 week 9 discussions

MKT 500 week 9 discussion “Marketing Strategy” Please respond to the following: Imagine you have been promoted to a brand manager for a frozen pizza. The promotion is a challenge being that sales for the pizza have gone backward three years in a row. Assess what you will need to know or what questions need […]

1 min read

Principles of Marketing MKT-301

Principles of Marketing MKT-301 400 words For our discussion this week you will be playing the role of a journalist writing a feature story about HOG customers for a popular business magazine. Your editor has allowed you to select the topic that most interests you, however, you may not know enough about the firm to […]

1 min read

Mkt500 assignment 2

Assignment 2: Marketing Products Due Week 4 and worth 200 points Continuing to build your marketing plan, this assignment focuses on your product and service. Remember from the Assignment Overview that your product must also have a service component. Write a four to five (4-5) page paper in which you: 1. Discuss the type of […]

1 min read

mkt500 Week 10 Assignment 5

mkt500 Week 10 Assignment 5 Assignment 5: Marketing StrategiesDue Week 10 and worth 300 points In this final assignment, you will compile the previous four (4) assignments, addressing the feedback from your professor, as well as adding the marketing strategies. Write an eighteen to twenty (18-20) page paper in which you: Write an executive summary […]

2 mins read

The Pepsi Refresh Project: Viral Marketing

Using the WileyPlus resources, go to the “The Pepsi Refresh Project: Viral Marketing” example. Write an eight to ten (8-10) page in which you: Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. Assess how Social Media […]

1 min read

Marketing 421 Final Exam Set2

26. “Product” means: A) a physical good with all its related services. B) the need-satisfying offering of a firm. C) all of a firm’s producing and distribution activities. D) a well-packaged item with a well-advertised brand name. E) all the services needed with a physical good. 27. A “product” might include: A) instructions. B) a […]

6 mins read